Research Analyst

Program: RAPP
Credential: Ontario College Graduate Certificate
Delivery: Full-time
Work Integrated Learning: 1 Internship
Length: 3 Semesters
Duration: 1 Year
Effective: Fall 2018, Winter 2019
Location: Barrie

Description

In this program, students are equipped with the knowledge, skills, and professionalism necessary to conduct applied research in sectors such as marketing, tourism, media, government, public affairs, education, health, non-profit and social service agencies. Students are provided with hands-on experience and focus on the entire research process. Students formulate research questions, develop research designs, collect information from primary and secondary sources, perform data analysis, interpret results, communicate findings, and develop strategic recommendations. Additional features of the program include an emphasis on traditional and emerging qualitative and quantitative methodologies, the use of technology, effective communication processes, and adherence to professional and ethical standards.

Career Opportunities

Graduates may find opportunities within a variety of public, private, and non-profit organizations, in the fields of marketing, public policy, media, advertising, tourism, human resources, education, needs assessment, and program evaluation. Potential employers include market research firms, private corporations, consulting groups, municipal, provincial and federal government agencies, educational institutions, social agencies, and not-for-profit organizations.

Program Learning Outcomes

The graduate has reliably demonstrated the ability to:

  1. develop strategic recommendations and outcomes measures based on research evidence, and assess their implications within larger organizational decision processes;
  2. apply project management principles, tools, and techniques to scope and efficiently manage a full research process as part of a multidisciplinary team;
  3. communicate information in a variety of formats and for different audiences using appropriate presentation tools and techniques;
  4. critically evaluate and interpret primary and secondary research data and findings;
  5. adhere to professional and ethical standards, and legislative requirements;
  6. apply appropriate quantitative and qualitative tools and techniques to collect, analyze, integrate, and interpret primary and secondary research evidence;
  7. design, implement, and communicate an applied research project that provides experience in dealing with the theoretical, conceptual, and operational aspects of the entire research process;
  8. employ environmentally sustainable practices within the profession;
  9. apply basic entrepreneurial strategies to solve problems, and to identify and respond to new opportunities.

External Recognition

Graduates are exempted from the educational requirements for writing the Certified Marketing Research Professional (CMRP) designation exam. For more information, see “Path 1: Post-Graduate” at the Marketing Research and Intelligence Association’s website: http://mria-arim.ca/education/cmrp-certification/cmrp-overview.

Credit towards other professional designations also may be possible. These agreements are assessed, revised and updated on a regular basis. Please contact the program co-ordinator for specific details.

The Program Progression

Fall Intake

  • Sem 1: Fall 2018
  • Sem 2: Winter 2019
  • Sem 3: Summer 2019

Winter Intake

  • Sem 1: Winter 2019
  • Sem 2: Summer 2019
  • Sem 3: Fall 2019

Admission Requirements

Three year college advanced diploma or university degree, or equivalent. Typical specialties include: psychology, sociology, business, marketing, political science, anthropology, history, tourism, communications, education, health, or philosophy.

Selection Process

Applicants will be asked to submit a current resumé and letter of interest to the program co-ordinator.

Admission decisions will be based on academic grades, resumé and letter of interest.

Additional Information

Complementary to the learning outcomes, graduates of the Research Analyst Program will have a sense of confidence and competence that enables them to function effectively in a research setting by demonstrating many of the following skills and aptitudes: intellectual curiosity, critical inquiry, problem solving, creativity, initiative, practical experience, negotiation, professionalism, team work and leadership.

Graduation Requirements

12 Program Courses
1 Internship

Graduation Eligibility

To graduate from this program, a student must attain a minimum of 60% or a letter grade of P (Pass) or S (Satisfactory) in each course in each semester. The passing weighted average for promotion through each semester and to graduate is 60%.

Program Tracking

Plan of Study Grid
Semester 1Hours
Program Courses  
RAPP 1001 Survey Design and Analysis 42
RAPP 1003 Fundamentals of Statistical Analysis 42
RAPP 1005 Qualitative Research 42
RAPP 1013 Market and Social Research Tools and Techniques 42
RAPP 1014 Report Writing and Presentation Skills 42
RAPP 1016 Research Project Management Skills 42
 Hours252
Semester 2
Program Courses  
RAPP 1000 Population and Demography 42
RAPP 1007 Advanced Statistical Procedures 42
RAPP 1010 Spreadsheet and Table Management 42
RAPP 1015 Professional Workplace Communication 42
RAPP 1017 Data Evaluation, Integration, and Reporting 42
RAPP 1018 Capstone Major Research Project 42
 Hours252
Semester 3
Internship  
RAPP 1012 Research Analyst Internship 450
 Hours450
 Total Hours954

Information contained in College documents respecting programs is correct at the time of publication. Academic content of programs and courses is revised on an ongoing basis to ensure relevance to changing educational objectives and employment market needs. The college reserves the right to add or delete programs, options, courses, timetables or campus locations subject to sufficient enrolment, and the availability of courses.  

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