Credential: Ontario College Graduate Certificate
Delivery: Full-time + Part-time
Work Integrated Learning: 1 Co-op Work Term
Length: 2 Semesters, plus 1 work term
Duration: 1 Year
Effective: Fall 2021, Winter 2022
In this program, students are equipped with the knowledge, skills, and professionalism necessary to conduct applied research in sectors such as marketing, tourism, media, government, public affairs, education, health, non-profit and social service agencies. Students are provided with hands-on experience and focus on the entire research process. Students formulate research questions, develop research designs, collect information from primary and secondary sources, perform data analysis, interpret results, communicate findings, and develop strategic recommendations. Additional features of the program include an emphasis on traditional and emerging qualitative and quantitative methodologies, the use of technology, effective communication processes, and adherence to professional and ethical standards.
Graduates may find opportunities within a variety of public, private, and non-profit organizations, in the fields of marketing, public policy, media, advertising, tourism, human resources, education, needs assessment, and program evaluation. Potential employers include market research firms, private corporations, consulting groups, municipal, provincial and federal government agencies, educational institutions, social agencies, and not-for-profit organizations.
Program Learning Outcomes
The graduate has reliably demonstrated the ability to:
- develop strategic recommendations and outcomes measures based on research evidence, and assess their implications within larger organizational decision processes;
- apply project management principles, tools, and techniques to scope and efficiently manage a full research process as part of a multidisciplinary team;
- communicate information in a variety of formats and for different audiences using appropriate presentation tools and techniques;
- critically evaluate and interpret primary and secondary research data and findings;
- adhere to professional and ethical standards, and legislative requirements;
- apply appropriate quantitative and qualitative tools and techniques to collect, analyze, integrate, and interpret primary and secondary research evidence;
- design, implement, and communicate an applied research project that provides experience in dealing with the theoretical, conceptual, and operational aspects of the entire research process;
- employ environmentally sustainable practices within the profession;
- apply basic entrepreneurial strategies to solve problems, and to identify and respond to new opportunities.
Graduates are exempted from the educational requirements for writing the Certified Marketing Research Professional (CMRP) designation exam. For more information, see “Path 1: Post-Graduate” at the Marketing Research and Intelligence Association’s website: http://mria-arim.ca/education/cmrp-certification/cmrp-overview.
Credit towards other professional designations also may be possible. These agreements are assessed, revised and updated on a regular basis. Please contact the program co-ordinator for specific details.
The following reflects the planned progression for full-time offerings of the program.
- Sem 1: Fall 2021
- Sem 2: Winter 2022
- Work Term: Summer 2022
- Sem 1: Winter 2022
- Sem 2: Summer 2022
- Work Term: Fall 2022
Three year college advanced diploma or university degree, or equivalent. Typical specialties include: psychology, sociology, business, marketing, political science, anthropology, history, tourism, communications, education, health, or philosophy.
Applicants will be asked to submit a current resumé and letter of interest to the program co-ordinator.
Admission decisions will be based on academic grades, resumé and letter of interest.
Complementary to the learning outcomes, graduates of the Research Analyst Program will have a sense of confidence and competence that enables them to function effectively in a research setting by demonstrating many of the following skills and aptitudes: intellectual curiosity, critical inquiry, problem solving, creativity, initiative, practical experience, negotiation, professionalism, team work and leadership.
12 Program Courses
1 Co-op Work Term
To graduate from this program, a student must attain a minimum of 60% or a letter grade of P (Pass) or S (Satisfactory) in each course in each semester. The passing weighted average for promotion through each semester and to graduate is 60%.
The following reflects the planned course sequence for full-time offerings of the Fall intake of the program. Where more than one intake is offered contact the program co-ordinator for the program tracking.
|RAPP 1001||Survey Design and Analysis||42|
|RAPP 1003||Fundamentals of Statistical Analysis||42|
|RAPP 1005||Qualitative Research||42|
|RAPP 1013||Research Tools and Techniques||42|
|RAPP 1014||Report Writing||42|
|RAPP 1016||Project Management||42|
|RAPP 1000||Population and Demography||42|
|RAPP 1007||Advanced Statistical Procedures||42|
|RAPP 1010||Spreadsheet and Table Management||42|
|RAPP 1015||Professional Communication||42|
|RAPP 1017||Data Evaluation||42|
|RAPP 1018||Capstone Project||42|
|Co-op Work Terms||Hours|
|COOP 1051||Research Analyst Work Term||450|
Students unable to adhere to the program duration of one year (as stated above) may take a maximum of two years to complete their credential. After this time, students must be re-admitted into the program, and follow the curriculum in place at the time of re-admission.
Disclaimer: The information in this document is correct at the time of publication. Academic content of programs and courses is revised on an ongoing basis to ensure relevance to changing educational objectives and employment market needs.
Program outlines may be subject to change in response to emerging situations, in order to facilitate student achievement of the learning outcomes required for graduation. Components such as courses, progression, coop work terms, placements, internships and other requirements may be delivered differently than published.