Credential: Ontario College Graduate Certificate
Length: 2 Semesters
Duration: 1 Year
Effective: Fall 2017
The event management program provides students with the skills and knowledge for successfully running various special events in such sectors as entertainment, sports and recreation, business and the entertainment industry.
Graduates will have experienced the many facets of event management ranging through research, planning, programming, marketing, financing and analyzing events.
Special events happen in virtually all industries, geographical areas and climates. Communities hold festivals and public events, businesses hold meetings, conferences and live events. There is also a demand for qualified professional planners in event planning in the not-for-profit sector. Graduates may find employment with trade associations, corporations, governments, communities, marketing services, event planning companies and freelance meeting and event management.
Program Learning Outcomes
The graduate has reliably demonstrated the ability to:
- apply the principles of marketing and research to special events and exhibitions;
- analyze, summarize, develop and design the requisite elements for special events;
- analyze, summarize, develop and design the requisite elements for exhibitions;
- plan, execute and assess preparations for special events and exhibitions;
- analyze and develop promotional materials which communicate important messages coherently;
- develop and implement financial initiatives based on the objectives of special events or exhibitions, using methods such as sponsorship programs, applications for grants and subsidies and fundraising initiatives;
- create, establish and coordinate on site activities effectively;
- assess and apply strategies for effective management of human resources during preparations for special events and exhibitions;
- apply their knowledge of and skills in accounting and finance during preparations for special events and exhibitions;
- apply their skills in business administration during preparations for special events and exhibitions;
- assess the sector’s professional standards, legislative requirements and principles of ethics and apply them to management of special events and exhibitions;
- incorporate best practices in environmental sustainability in the planning and execution of events.
The Program Progression
- Sem 1: Fall 2017
- Sem 2: Winter 2018
A number of articulation agreements have been negotiated with universities and other institutions across Canada, North America and internationally. These agreements are assessed, revised and updated on a regular basis. Please contact the program co-ordinator for specific details if you are interested in pursuing such an option. Additional information can be found on our website at http://www.georgiancollege.ca/admissions/credit-transfer/
- Post-secondary diploma, or degree, or equivalent
Applicants who are lacking the above requirements may be considered upon submission of a resume, letter of intent and portfolio showing evidence of experience in a related field with a minimum of three years event management experience.
10 Mandatory Courses
To graduate from this program, a student must attain a minimum of 60% or a letter grade of P (Pass) or S (Satisfactory) in each course in each semester. The passing weighted average for promotion through each semester and to graduate is 60%.
|EVNT 1000||Introduction to Event Management|
|EVNT 1001||Event Planning and Programming|
|EVNT 1002||Event Finance and Management|
|EVNT 1003||Event Operations|
|EVNT 1004||Event Technology|
|EVNT 1005||Ethics and Law for Events|
|EVNT 1006||Networking and Fundraising|
|EVNT 1007||Event Human Resources Management|
|EVNT 1008||Event Marketing|
|EVNT 1009||Event Management|
Information contained in College documents respecting programs is correct at the time of publication. Academic content of programs and courses is revised on an ongoing basis to ensure relevance to changing educational objectives and employment market needs. The college reserves the right to add or delete programs, options, courses, timetables or campus locations subject to sufficient enrolment, and the availability of courses.