Event Management

Program: EVNT
Credential: Ontario College Graduate Certificate
Delivery: Full-time
Length: 2 Semesters
Duration: 1 Year
Effective: Fall 2017
Location: Barrie

Description

The event management program provides students with the skills and knowledge for successfully running various special events in such sectors as entertainment, sports and recreation, business and the entertainment industry.

Graduates will have experienced the many facets of event management ranging through research, planning, programming, marketing, financing and analyzing events.

Career Opportunities

Special events happen in virtually all industries, geographical areas and climates. Communities hold festivals and public events, businesses hold meetings, conferences and live events. There is also a demand for qualified professional planners in event planning in the not-for-profit sector. Graduates may find employment with trade associations, corporations, governments, communities, marketing services, event planning companies and freelance meeting and event management.

Program Learning Outcomes

The graduate has reliably demonstrated the ability to:

  • apply the principles of marketing and research to special events and exhibitions;
  • analyze, summarize, develop and design the requisite elements for special events;
  • analyze, summarize, develop and design the requisite elements for exhibitions;
  • plan, execute and assess preparations for special events and exhibitions;
  • analyze and develop promotional materials which communicate important messages coherently;
  • develop and implement financial initiatives based on the objectives of special events or exhibitions, using methods such as sponsorship programs, applications for grants and subsidies and fundraising initiatives;
  • create, establish and coordinate on site activities effectively;
  • assess and apply strategies for effective management of human resources during preparations for special events and exhibitions;
  • apply their knowledge of and skills in accounting and finance during preparations for special events and exhibitions;
  • apply their skills in business administration during preparations for special events and exhibitions;
  • assess the sector’s professional standards, legislative requirements and principles of ethics and apply them to management of special events and exhibitions;
  • incorporate best practices in environmental sustainability in the planning and execution of events.

The Program Progression

Fall Intake

  • Sem 1: Fall 2017
  • Sem 2: Winter 2018

Articulation

A number of articulation agreements have been negotiated with universities and other institutions across Canada, North America and internationally. These agreements are assessed, revised and updated on a regular basis. Please contact the program co-ordinator for specific details if you are interested in pursuing such an option. Additional information can be found on our website at http://www.georgiancollege.ca/admissions/credit-transfer/

Admission Requirements

  • Post-secondary diploma, or degree, or equivalent

Applicants who are lacking the above requirements may be considered upon submission of a resume, letter of intent and portfolio showing evidence of experience in a related field with a minimum of three years event management experience.

Graduation Requirements

10 Mandatory Courses

Graduation Eligibility

To graduate from this program, a student must attain a minimum of 60% or a letter grade of P (Pass) or S (Satisfactory) in each course in each semester. The passing weighted average for promotion through each semester and to graduate is 60%.

Requirements

Mandatory Courses
EVNT 1000Introduction to Event Management
EVNT 1001Event Planning and Programming
EVNT 1002Event Finance and Management
EVNT 1003Event Operations
EVNT 1004Event Technology
EVNT 1005Ethics and Law for Events
EVNT 1006Networking and Fundraising
EVNT 1007Event Human Resources Management
EVNT 1008Event Marketing
EVNT 1009Event Management

Information contained in College documents respecting programs is correct at the time of publication. Academic content of programs and courses is revised on an ongoing basis to ensure relevance to changing educational objectives and employment market needs. The college reserves the right to add or delete programs, options, courses, timetables or campus locations subject to sufficient enrolment, and the availability of courses.