Advertising and Marketing Communications

Program: ADMC
Credential: Ontario College Diploma
Delivery: Full-time
Work Integrated Learning: 1 Field Placement
Length: 4 Semesters
Duration: 2 Years
Effective: Fall 2017
Location: Barrie


This program is designed to provide training in the theoretical and practical aspects of modern marketing communications. Graduates will be able to perform advertising/communications functions using a variety of media techniques.

Career Opportunities

Graduates may find employment in the advertising or marketing departments of retail, distribution, public relations, computers, and/or manufacturing in creating and placing advertising and promotion materials; may engage in the sale of advertising space or time on behalf of a print or electronic medium; or may enter the advertising agency field, in a creative, research, production or client services role.

Program Learning Outcomes

The graduate has reliably demonstrated the ability to:

  • identify, and respond to, clients’ advertising and marketing communications objectives by applying marketing and communications principals;
  • perform a market segmentation analysis to identify the organization’s target market/audience and define the consumer behavior of each segment;
  • develop an advertising and marketing communications plan and present and defend it persuasively;
  • contribute to evaluating the effectiveness of an advertising and marketing communications initiative;
  • collaborate in the development of advertising and marketing communications material in compliance with current Canadian legislation, industry standards and business practices;
  • participate in the development of creative solutions to address advertising and marketing communications challenges;
  • contribute to planning, implementing, monitoring and evaluating projects by applying project management principles;
  • complete all work in a professional, ethical and timely manner;
  • apply entrepreneurial principles to the marketing communications industry;
  • incorporate concepts of social, environmental and economic sustainability in the development of marketing communications strategies.

The Program Progression

Fall Intake

  • Sem 1: Fall 2017
  • Sem 2: Winter 2018
  • Sem 3: Fall 2018
  • Sem 4:  Winter 2019


A number of articulation agreements have been negotiated with universities and other institutions across Canada, North America and internationally. These agreements are assessed, revised and updated on a regular basis. Please contact the program co-ordinator for specific details if you are interested in pursuing such an option. Additional information can be found on our website at

Admission Requirements

OSSD or equivalent, with a recommended minimum of 60 per cent in

  • Grade 12 English (C or U)

Mature students, non-secondary school applicants (19 years or older), and home school applicants may also be considered for admission. Eligibility may be met by applicants who have taken equivalent courses, upgrading, completed their GED, and equivalency testing. For complete details refer to:

Applicants who have taken courses from a recognized and accredited post-secondary institution and/or have relevant life/learning experience may also be considered for admission; refer to the Credit Transfer Centre website for details:

Graduation Requirements

15 Mandatory Courses
2 Communications Courses
4 Optional Courses
3 General Education Courses
1 Field Placement

Graduation Eligibility

To graduate from this program, the passing weighted average for promotion through each semester, from year to year, and to graduate is 60%. Additionally, a student must attain a minimum of 50% or a letter grade of P (Pass) or S (Satisfactory) in each course in each semester unless otherwise stated on the course outline.


Mandatory Courses
ADVE 1001Introduction to Advertising
ADVE 1003Copywriting
ADVE 1004Advertising
ADVE 2000Media Management
ADVE 2001Integrated Marketing Communications
ADVE 2002Sales Promotion
ADVE 2004Public Relations
ADVE 2005Pitching the Campaign
ADVE 2006Campaigns and Professional Practices
ADVE 2013Account Management
ADVE 2015Digital and Alternative Media
COMP 1000MacIntosh Computer Applications
MKTG 1000Introduction to Marketing
MKTG 1003Personal Selling
REAS 1002Consumer and Advertising Research
Communications Courses
Select 2 courses from the communications list during registration.
General Education Courses
Select 3 courses from the general education list during registration.
Field Placement
ADVE 2011Field Placement - ADMC
ADVE 2019Career Analysis
Optional Courses
Select 4 courses from the available list during registration. Program options may include:
ADVE 2008Broadcast Copywriting
ADVE 2009Visual Communication Techniques
ADVE 2014Advertising Agency Operations
ADVE 2016Advanced Copywriting
ADVE 2017Advertising Agency Operations - Developing Creative
ADVE 2018Advertising Agency Operations -Practical
BUSI 1001Introduction to Organizational Behaviour
BUSI 1002Consumer Behaviour
BUSI 2011International Business
BUSI 2013Event Planning
BUSI 2015E-Commerce
BUSI 2024International Experience
COMP 1002HTML, CSS, and JavaScript Fundamentals
COMP 1003Microcomputer Applications
COMP 1054Web User Interface Design
COMP 2000Advertising Computer Applications 2
COMP 2088Web Content Development
ENTR 1000Social Entrepreneurship
ENTR 1002Introduction to Entrepreneurship
ENTR 2007Intrapreneurship
MGMT 1000Retail Management
MKTG 1001Planning the Marketing Strategy
MKTG 2009Brand Development and Management
MKTG 2031Sport Marketing
MKTG 2032Marketing on the Web
MKTG 2033Professional Edge
MKTG 2036Case Analysis and Presentations
RECR 1002Event Planning
TOUR 1006Attractions, Festivals and Special Events

Information contained in College documents respecting programs is correct at the time of publication. Academic content of programs and courses is revised on an ongoing basis to ensure relevance to changing educational objectives and employment market needs. The college reserves the right to add or delete programs, options, courses, timetables or campus locations subject to sufficient enrolment, and the availability of courses.