Advertising and Marketing Communications

Program: ADMC
Credential: Ontario College Diploma
Delivery: Full-time
Work Integrated Learning: 1 Field Placement
Length: 4 Semesters
Duration: 2 Years
Effective: Fall 2022
Location: Barrie


This program is designed to provide training in the theoretical and practical aspects of modern marketing communications. Graduates will be able to perform advertising/communications functions using a variety of media techniques.

Career Opportunities

Graduates may find employment in the advertising or marketing departments of retail, distribution, public relations, computers, and/or manufacturing in creating and placing advertising and promotion materials; may engage in the sale of advertising space or time on behalf of a print or electronic medium; or may enter the advertising agency field, in a creative, research, production or client services role.

Program Learning Outcomes

The graduate has reliably demonstrated the ability to:

  1. identify, and respond to, clients’ advertising and marketing communications objectives by applying marketing and communications principles;
  2. perform a market segmentation analysis to identify the organization’s target market/audience and define the consumer behavior of each segment;
  3. develop an advertising and marketing communications plan and present and defend it persuasively;
  4. contribute to evaluating the effectiveness of an advertising and marketing communications initiative;
  5. collaborate in the development of advertising and marketing communications material in compliance with current Canadian legislation, industry standards and business practices;
  6. participate in the development of creative solutions to address advertising and marketing communications challenges;
  7. contribute to planning, implementing, monitoring and evaluating projects by applying project management principles;
  8. complete all work in a professional, ethical and timely manner;
  9. apply entrepreneurial principles to the marketing communications industry;
  10. incorporate concepts of social, environmental and economic sustainability in the development of marketing communications strategies.

Program Progression

The following reflects the planned progression for full-time offerings of the program.

Fall Intake

  • Sem 1: Fall 2022
  • Sem 2: Winter 2023
  • Sem 3: Fall 2023
  • Sem 4:  Winter 2024


A number of articulation agreements have been negotiated with universities and other institutions across Canada, North America and internationally. These agreements are assessed, revised and updated on a regular basis. Please contact the program co-ordinator for specific details if you are interested in pursuing such an option. Additional information can be found on our website at

Admission Requirements

OSSD or equivalent, with a recommended minimum of 60 per cent in

  • Grade 12 English (C or U)

Mature students, non-secondary school applicants (19 years or older), and home school applicants may also be considered for admission. Eligibility may be met by applicants who have taken equivalent courses, upgrading, completed their GED, and equivalency testing. For complete details refer to:

Applicants who have taken courses from a recognized and accredited post-secondary institution and/or have relevant life/learning experience may also be considered for admission; refer to the Credit Transfer Centre website for details:

Graduation Requirements

16 Program Courses
2 Communications Courses
3 Program Option Courses
3 General Education Courses
1 Field Placement

Graduation Eligibility

To graduate from this program, the passing weighted average for promotion through each semester, from year to year, and to graduate is 60%. Additionally, a student must attain a minimum of 50% or a letter grade of P (Pass) or S (Satisfactory) in each course in each semester unless otherwise stated on the course outline.

Program Tracking

The following reflects the planned course sequence for full-time offerings of the Fall intake of the program. Where more  than one intake is offered  contact the program co-ordinator for the program tracking.

Plan of Study Grid
Semester 1Hours
Program Courses  
ADVE 1004 Introduction to Advertising 42
ADVE 1007 Advertising Design Basics 42
ADVE 2005 Pitching the Campaign 42
MKTG 1000 Introduction to Marketing 42
Communications Course  
Select 1 course from the communications list during registration. 42
General Education Course  
Select 1 course from the general education list during registration. 42
Semester 2
Program Courses  
ADVE 1003 Copywriting 42
ADVE 1008 Media Planning 42
ADVE 2001 Integrated Marketing Communications 42
MKTG 1017 Digital Marketing 42
MKTG 1019 Introduction to Marketing Research 42
Communications Course  
Select 1 course from the communications list during registration. 42
Semester 3
Program Courses  
ADVE 2004 Public Relations 42
ADVE 2020 Social Media 42
ADVE 2021 Media Buying 42
ADVE 2022 Advanced Design 42
General Education Course  
Select 1 course from the general education list during registration. 42
Program Option Course  
Select 1 course from the Program Option Courses listed below during registration. 42
Semester 4
Program Courses  
ADVE 2006 Campaigns and Professional Practices 42
ADVE 2013 Account and Project Management 42
MKTG 1003 Principles of Sales 42
General Education Course  
Select 1 course from the general education list during registration. 42
Program Option Courses  
Select 2 courses from the Program Option Courses listed below during registration. 84
Field Placement  
Select 1 of the placement opportunities from the Field Placements listed below, contact program co-ordinator for assistance. 160
 Total Hours1168
Field Placements
Select 1 placement opportunity from the list below, contact program co-ordinator for assistance.
ADVE 2011Field Placement - ADMC
ADVE 2019Career Analysis
Optional Courses
Select from the available list during registration, options may include:
ADVE 2008Broadcast Copywriting
ADVE 2023Current Issues in Advertising, Marketing and Communications
BUSI 1002Consumer Behaviour
BUSI 2011International Business
BUSI 2024International Experience
ENTR 1000Social Entrepreneurship
ENTR 1002Introduction to Entrepreneurship
ENTR 2007Intrapreneurship
MGMT 2012Introduction to Project Management
MKTG 1018Strategic Marketing Planning
MKTG 2031Sport Marketing
MKTG 2033Professional Edge
RECR 1002Event Planning

Graduation Window 

Students unable to adhere to the program duration of two years (as stated above) may take a maximum of four years to complete their credential. After this time, students must be re-admitted into the program, and follow the curriculum in place at the time of re-admission.

Disclaimer: The information in this document is correct at the time of publication. Academic content of programs and courses is revised on an ongoing basis to ensure relevance to changing educational objectives and employment market needs. 

Program outlines may be subject to change in response to emerging situations, in order to facilitate student achievement of the learning outcomes required for graduation. Components such as courses, progression, coop work terms, placements, internships and other requirements may be delivered differently than published.

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