Program: TRSM
Credential: Ontario College Diploma, Co-op
Delivery: Full-time
Work Integrated Learning: 1 Co-op Work Term
Length: 4 Semesters, plus 1 work term
Duration: 2 Years
Effective: Fall 2023, Winter 2024
Location: Barrie


Discover the dynamic world of tourism. Students experience supportive academic instruction while engaging in active, experiential learning that incorporates current developments such as social media and sustainability in the tourism industry. A practical, paid co-op work term allows students to develop valuable knowledge and skills that will set them apart in a world of exceptional career opportunities. Join this growing, global industry and explore a world of possibilities. Sustain. Engage. Discover. Experience.

Career Opportunities

Millions of tourism jobs are available worldwide in small businesses, corporations, government agencies, destination management organizations and attractions. A few examples of positions include Tourism Coordinator, Social Media Coordinator, Marketing Coordinator, Tour Guide, Visitor Experience Specialist, Tourism Culture Assistant, Parks and Trails Guide, Public Relations Assistant, Experience Development Coordinator, Visitor Information Coordinator, Travel Counsellor, Incentive Travel Sales Associate, Nature-Based Tourism Interpreter, Historical Interpreter, Group Sales Specialist, Guest Service Supervisor and Sport Tourism Tournament Coordinator.

Program Learning Outcomes

The graduate has reliably demonstrated the ability to:

  1. support an industry and workplace service culture by adopting a positive attitude and professional decorum, accommodating diverse and special needs, and contributing as a team member;
  2. deliver customer service and solutions that anticipate, meet and/or exceed individual expectations, as well as organizational expectations, standards and objectives;
  3. use marketing concepts, market research, social networks, sales strategies, relationship management skills and product knowledge to promote and sell tourism products, services and customer experiences;
  4. apply business principles as well as basic accounting, budgeting, financial and administration skills to support the effective management and operation of a variety of organizations delivering tourism products and services;
  5. comply with relevant organization and workplace systems, processes, policies, standards, legal obligations and regulations and apply risk management principles, to support and maintain efficient, safe, secure, accessible and healthy tourism operations;
  6. use appropriate technologies to enhance the quality and delivery of tourism products, services and customer experiences, to measure the effectiveness of tourism operations and to participate in tourism development;
  7. keep current with tourism trends and issues, and interdependent relationships in the broader tourism industry sectors to improve work performance and guide career development;
  8. use leadership, teamwork, conflict and relationship management skills and tools, as well as knowledge or organizational behaviour, employment standards and human rights to contribute to a positive work environment;
  9. respond to issues and dilemmas arising in the delivery of tourism products, services and customer experiences by using and promoting ethical behaviour and best practices of corporate social responsibility and environmental sustainability;
  10. apply the principles of entrepreneurial thinking into a variety of tourism industry scenarios and situations;
  11. apply knowledge of cultural fluency and awareness in the global community.

Practical Experience

All co-operative education programs at Georgian contain mandatory work term experiences aligned with program learning outcomes.  Co-op work terms are designed to integrate academic learning with work experience, supporting the development of industry specific competencies and employability skills.

Georgian College holds membership with, and endeavours to follow, the co-operative education guidelines set out by the Co-operative Education and Work Integrated Learning Canada (CEWIL) and Experiential and Work-Integrated Ontario (EWO) as supported by the Ministry of Colleges and Universities.

Co-op is facilitated as a supported, competitive job search process. Students are required to complete a Co-op and Career Preparation course scheduled prior to their first co-op work term. Students engage in an active co-op job search that includes applying to positions posted by Co-op Consultants, and personal networking.  Co-op work terms are scheduled according to a formal sequence that alternates academic and co-op semesters as shown in the program progression below.

Programs may have additional requirements such as a valid driver’s license, strong communication skills, industry specific certifications, and ability to travel. Under exceptional circumstances, a student may be unable to complete the program progression as shown below. Please refer to Georgian College Academic Regulations for details.   

International co-op work terms are supported and encouraged, when aligned with program requirements.

Further information on co-op services can be found at

Program Progression

The following reflects the planned progression for full-time offerings of the program.

Fall Intake 

  • Sem 1: Fall 2023
  • Sem 2: Winter 2024
  • Work Term: Summer 2024
  • Sem 3: Fall 2024
  • Sem 4: Winter 2025

Winter Intake 

  • Sem 1: Winter 2024
  • Sem 2: Summer 2024
  • Sem 3: Fall 2024
  • Sem 4: Winter 2025
  • Work Term: Summer 2025


A number of articulation agreements have been negotiated with universities and other institutions across Canada, North America and internationally. These agreements are assessed, revised and updated on a regular basis. Please contact the program co-ordinator for specific details if you are interested in pursuing such an option. Additional information can be found on our website at

Admission Requirements

OSSD or equivalent with

  • Grade 12 English (C or U)

Applicants are invited to attend an information session or pre-arrange a visit to the Hospitality and Tourism area of Georgian College.

Mature students, non-secondary school applicants (19 years or older), and home school applicants may also be considered for admission. Eligibility may be met by applicants who have taken equivalent courses, upgrading, completed their GED, and equivalency testing. For complete details refer to:

Applicants who have taken courses from a recognized and accredited post-secondary institution and/or have relevant life/learning experience may also be considered for admission; refer to the Credit for Prior Learning website for details:

Additional Information

Applicants are invited to attend an information session or pre-arrange a visit to the Hospitality and Tourism area of Georgian College.

Graduation Requirements

17 Program Courses
2 Communications Courses
2 Program Option Courses
3 General Education Courses
1 Co-op Work Term

Graduation Eligibility

To graduate from this program, the passing weighted average for promotion through each semester, from year to year, and to graduate is 60%. Additionally, a student must attain a minimum of 50% or a letter grade of P (Pass) or S (Satisfactory) in each course in each semester unless otherwise stated on the course outline.

Program Tracking

The following reflects the planned course sequence for full-time offerings of the Fall intake of the program. Where more  than one intake is offered  contact the program co-ordinator for the program tracking.

Plan of Study Grid
Semester 1Hours
Program Courses
REAS 1000 Research Concepts and Applications 42
TOUR 1001 Canadian Tourism Destinations 42
TOUR 1009 Dynamics of Hospitality and Tourism 42
TOUR 1010 Eco-Adventure Travel 42
Communications Course
Select 1 course from the communications list during registration. 42
General Education Course
Select 1 course from the general education list during registration. 42
Semester 2
Program Courses
BUSI 2005 Customer Service 42
MKTG 1000 Introduction to Marketing 42
TOUR 1007 Hospitality Industry Certifications 42
TOUR 1011 World Tourism Destinations 42
Communications Course
Select 1 course from the communications list during registration. 42
General Education Course
Select 1 course from the general education list during registration. 42
Co-op Work Term
Semester 3
Program Courses
MKTG 1017 Digital Media Marketing and Analytics 42
TOUR 2016 Tourism Data Collection and Analysis 42
TOUR 2024 Guiding and Interpretation 42
TOUR 2033 Destination and Events Management 42
General Education Course
Select 1 course from the general education list during registration. 42
Program Option Courses
Select 1 course from the available list during registration. 42
Semester 4
Program Courses
ACCT 1013 Accounting Fundamentals 42
TOUR 2027 Sustainable Tourism 42
TOUR 2028 Global Travel Patterns and Trends 42
TOUR 2034 Tour Packaging and Promotion 42
TOUR 2035 Tourism Challenges and Change 42
Program Option Courses
Select 1 course from the available list during registration. 42
 Total Hours1008
Plan of Study Grid
Co-op Work TermHours
COOP 1039 Tourism Work Term 1 (occurs after Semester 2) 560
 Total Hours560
Program Option Courses may include:
ENTR 2009Entrepreneurship and Small Business
FLIE 1006Airline Software
MGMT 2001Principles of Management
RECR 2012Arts Culture and Heritage in Recreation
TOUR 2014Sports Tourism
TOUR 2030Trip Planning and Travel Experience

Graduation Window

Students unable to adhere to the program duration of two years (as stated above) may take a maximum of four years to complete their credential. After this time, students must be re-admitted into the program, and follow the curriculum in place at the time of re-admission.

Disclaimer: The information in this document is correct at the time of publication. Academic content of programs and courses is revised on an ongoing basis to ensure relevance to changing educational objectives and employment market needs. 

Program outlines may be subject to change in response to emerging situations, in order to facilitate student achievement of the learning outcomes required for graduation. Components such as courses, progression, coop work terms, placements, internships and other requirements may be delivered differently than published.

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