Business - Marketing

Program: BMKT
Credential: Ontario College Diploma, Co-op
Delivery: Full-time
Work Integrated Learning: 2 Co-op Work Terms
Length: 4 Semesters, plus 2 work terms
Duration: 2 Years
Effective: Fall 2024
Location: Barrie


Marketing professionals drive organizational success for corporations and non-profits by translating customer desires into effective strategies. Students learn to assess market opportunities, segment target markets, and create strategies and tactics that help achieve organizational goals. Students build a solid business foundation and develop skills across the spectrum of marketing activity, from research, through strategy development and planning, sales, digital marketing and social media, and persuasive communication across media platforms. Through a busy, student-run agency, students work on a wide range of projects which they ultimately pitch to the clients for possible implementation. 

Career Opportunities

Entry-level positions for graduates may include marketing coordinator, social media specialist, sales representative, and similar roles within a range of corporate settings, agencies, and non-profit sectors including the arts, education and health, and charitable organizations. Career pathways for marketing professionals may lead to executive-level positions or self-employment in a consulting capacity.

Program Learning Outcomes

The graduate has reliably demonstrated the ability to:

  1. contribute to the development of a marketing plan that will meet the needs or goals of a business or organization;
  2. contribute to the development of an integrated marketing communication plan of a product, concept, good and/or service based on an identified market need or target.
  3. contribute to the development of new and/or modified marketing concepts, products, goods and/or services that respond to market needs;
  4. contribute to the development of strategies for the efficient and effective placement/distribution of a product, good, and/or service to respond to an evolving market;
  5. contribute to the development of strategies related to pricing for a product, good, and/or service;
  6. analyze the viability of a concept, product, good and/or service in local, national or global markets;
  7. participate in conducting market research to provide information needed to make marketing decisions; 
  8. communicate marketing information persuasively and accurately in oral, written, graphic and interactive media formats; 
  9. plan, prepare and deliver a sales presentation or pitch to address the needs of a client; 
  10. develop strategies with clients, customers, consumers, co-workers, supervisors and others to maintain and grow working relationships; 
  11. develop learning and development strategies to enhance professional growth in the field; 
  12. apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives; 
  13. operate within a framework of organizational policies and practices, when conducting business of the organization;
  14. employ environmentally sustainable practices within the profession; 
  15. apply basic entrepreneurial strategies to identify and respond to new opportunities.

Program Progression

The following reflects the planned progression for full-time offerings of the program.

Fall Intake

  • Sem 1: Fall 2024
  • Sem 2: Winter 2025
  • Work Term 1: Summer 2025
  • Sem 3: Fall 2025
  • Sem 4: Winter 2026
  • Work Term 2: Summer 2026


A number of articulation agreements have been negotiated with universities and other institutions across Canada, North America and internationally. These agreements are assessed, revised and updated on a regular basis. Please contact the program co-ordinator for specific details if you are interested in pursuing such an option. Additional information can be found on our website at

Admission Requirements

OSSD or equivalent with

  • Grade 12 English (C or U)
  • any Grade 111 or 12 Mathematics (C, M, or U)

Minimum of 60% in Grade 11 College or University level Mathematics (MBF3C or MCF3M) 

Mature students, non-secondary school applicants (19 years or older), and home school applicants may also be considered for admission. Eligibility may be met by applicants who have taken equivalent courses, upgrading, completed their GED, and equivalency testing. For complete details refer to:

Applicants who have taken courses from a recognized and accredited post-secondary institution and/or have relevant life/learning experience may also be considered for admission; refer to the Credit for Prior Learning website for details:

Graduation Requirements

19 Program Courses
2 Communications Courses
3 General Education Courses
2 Co-op Work Terms

Graduation Eligibility

To graduate from this program, the passing weighted average for promotion through each semester, from year to year, and to graduate is 60%. Additionally, a student must attain a minimum of 50% or a letter grade of P (Pass) or S (Satisfactory) in each course in each semester unless otherwise stated on the course outline.

Program Tracking

The following reflects the planned course sequence for full-time offerings of the Fall intake of the program. Where more  than one intake is offered  contact the program co-ordinator for the program tracking.

Plan of Study Grid
Semester 1Hours
Program Courses  
ACCT 1000 Financial Accounting Principles 1 42
BUSI 1001 Introduction to Organizational Behaviour 42
COMP 1003 Microcomputer Applications 42
MATH 1002 Mathematics of Finance 42
MKTG 1000 Introduction to Marketing 42
Communications Course  
Select 1 course from the communications list during registration. 42
Semester 2
Program Courses  
ADVE 1007 Graphic Design Fundamentals 42
ADVE 2005 Professional Presentation Skills 42
MKTG 1017 Digital Media Marketing and Analytics 42
MKTG 1018 Strategic Marketing Planning 42
MKTG 1019 Introduction to Marketing Research 42
General Education Course  
Select 1 course from the general education list during registration. 42
Semester 3
Program Courses  
ADVE 2001 Integrated Marketing Communications 42
ADVE 2013 Account and Project Management 42
ECON 1000 Microeconomics 42
MKTG 2038 Marketing Performance Management 42
Communications Course  
Select 1 course from the communications list during registration. 42
General Education Course  
Select 1 course from the general education list during registration. 42
Semester 4
Program Courses  
MKTG 1003 Principles of Sales 42
MKTG 2033 Professional Edge 42
MKTG 2039 Strategic Marketing Leadership 42
MKTG 2040 Marketing Research Fieldwork 42
MKTG 2041 Applied Digital Media Marketing and Analytics 42
General Education Course  
Select 1 course from the general education list during registration. 42
 Total Hours1008
Plan of Study Grid
Co-op Work TermsHours
COOP 1053 Marketing Work Term 1 420
COOP 2041 Marketing Work Term 2 420
 Total Hours840

Graduation Window

Students unable to adhere to the program duration of two years (as stated above) may take a maximum of four years to complete their credential. After this time, students must be re-admitted into the program, and follow the curriculum in place at the time of re-admission.

Disclaimer: The information in this document is correct at the time of publication. Academic content of programs and courses is revised on an ongoing basis to ensure relevance to changing educational objectives and employment market needs. 

Program outlines may be subject to change in response to emerging situations, in order to facilitate student achievement of the learning outcomes required for graduation. Components such as courses, progression, coop work terms, placements, internships and other requirements may be delivered differently than published.

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