Honours Bachelor of Business Administration (Automotive Management)

Program: BBAA
Credential: Honours Bachelor Degree
Delivery: Full-time
Work Integrated Learning: 3 Co-op Work Terms
Length: 8 Semesters, plus 3 work terms
Duration: 4 Years
Effective: Fall 2024
Location: Barrie


This program combines a degree-level business education with experiential knowledge focused on the automotive industry. In preparation for a landscape that is constantly evolving and to identify and respond proactively to these changes, students analyze current issues, trends and developing technologies relevant to the automotive industry. Through a variety of delivery methods including lectures, discussions, case-studies, problem-solving and special projects in collaboration with industry and industry stakeholders, students are challenged to critically examine, evaluate and present complex information in support of sound management decision-making.

Work integrated learning is achieved through a series of co-operative education work terms, serving to maximize the link between theory and practice, and to foster mutually beneficial business relationships between the student and industry partners.

This program includes experiential learning through participation in a major, automotive focused exposition that requires students to work collaboratively and interactively with industry and industry partners in developing their communication and leadership skills, and increasing their professionalism.

Career Opportunities

The automotive sector is one of the largest industries in Canada's economy and is commonly referred to as 'one of the major economic engines of the Province'. Employment opportunities resulting from the Honours Bachelor of Business Administration (Automotive Management) are positions requiring high levels of critical thinking, problem solving, professionalism and customer service skills. Graduates of the degree program find entry level and middle management employment opportunities in all sectors of the automotive industry including original equipment manufacturers (OEM), dealerships, the aftermarket (manufacturer, wholesale and retail), financial services, remarketing (used vehicles, auctions and intermediaries), services and digital marketing/social media. 

Program Learning Outcomes

The graduate has reliably demonstrated the ability to:

  1. relate historical and current trends experienced by the automotive industry to future challenges and opportunities;
  2. evaluate and develop effective marketing strategies to achieve organizational objectives in accordance with contemporary regulatory legislation and ethical practices within the automotive industry;
  3. use effective leadership and management skills including problem solving and management of resources to achieve organizational objectives;
  4. apply appropriate business and economic theories to analyze, evaluate and solve organizational problems, considering both domestic and global contexts;  
  5. research, organize, synthesize, analyze and interpret data from different sources for the purpose of improving the quality of decision making within the organization;
  6. relate the functions and operations of basic automotive components and related systems to the automotive sales and customer service environment;
  7. relate the benefits of cultural diversity to personal growth and development of business strategies nationally and internationally;
  8. be proactive in developing personal and professional goals as part of career planning;
  9. practice appropriate professional behaviour and communication skills for the purpose of developing effective working relationships with others; and
  10. incorporate the values of innovation, entrepreneurship and sustainability in developing a broad range of interests and life-long learning.

Practical Experience

All co-operative education programs at Georgian contain mandatory work term experiences aligned with program learning outcomes.  Co-op work terms are designed to integrate academic learning with work experience, supporting the development of industry specific competencies and employability skills.

Georgian College holds membership with, and endeavours to follow, the co-operative education guidelines set out by the Co-operative Education and Work Integrated Learning Canada (CEWIL) and Experiential and Work-Integrated Ontario (EWO) as supported by the Ministry of Colleges and Universities.

Co-op is facilitated as a supported, competitive job search process. Students are required to complete a Co-op and Career Preparation course scheduled prior to their first co-op work term. Students engage in an active co-op job search that includes applying to positions posted by Co-op Consultants, and personal networking.  Co-op work terms are scheduled according to a formal sequence that alternates academic and co-op semesters as shown in the program progression below.

Programs may have additional requirements such as a valid driver’s license, strong communication skills, industry specific certifications, and ability to travel. Under exceptional circumstances, a student may be unable to complete the program progression as shown below. Please refer to Georgian College Academic Regulations for details.   

International co-op work terms are supported and encouraged, when aligned with program requirements.

Further information on co-op services can be found at www.GeorgianCollege.ca/co-op

Program Progression

The following reflects the planned progression for full-time offerings of the program.

Fall Intake

  • Sem 1: Fall 2024
  • Sem 2: Winter 2025
  • Work Term 1: Summer 2025
  • Sem 3: Fall 2025
  • Work Term 2: Winter 2026
  • Sem 4: Summer 2026
  • Sem 5: Winter 2027
  • Sem 6: Summer 2027
  • Work Term 3: Fall 2027
  • Sem 7: Winter 2028
  • Sem 8: Summer 2028


A number of articulation agreements have been negotiated with universities and other institutions across Canada, North America and internationally. These agreements are assessed, revised and updated on a regular basis. Please contact the program co-ordinator for specific details if you are interested in pursuing such an option. Additional information can be found on our website at https://www.georgiancollege.ca/admissions/credit-transfer/

Admission Requirements

  • Ontario Secondary School Diploma (OSSD) or equivalent, or mature student status
  • minimum overall average of 65 per cent
  • six Grade 12 U or M level courses
  • Grade 12 U level English 
  • Grade 12 U level Mathematics

Selection is based on academic grades and subject prerequisites; applicants must meet minimum averages to receive final acceptance.

Mature applicants may also be considered for admission to this program providing their previous school performance and/or recent work record suggests a strong possibility of academic success. In order to qualify, applicants must be 19 years of age by December 31 of the year of admission and must have been away from formal education for at least one year immediately prior to beginning studies. Mature applicants must meet subject prerequisites prior to registration.

Applicants should be aware that first-year enrolment is limited; satisfying minimum entrance requirements does not guarantee admission.

Additional Information

This college has been granted a consent by the Minister of Colleges and Universities to offer this applied degree for a seven-year term starting December 9, 2022. The college shall ensure that all students admitted to the above-named program during the period of consent will have the opportunity to complete the program within a reasonable time frame.

Important note: Auto Practica 1 and 2 require participation by the student in an annual Georgian College Auto Exposition. If, for any reason, the College is unable to host the Auto Exposition, students will be required to substitute Event Planning and Execution for Auto Practicum 1 and Leadership for Auto Practicum 2 to meet graduation requirements.

Non-core courses are required in all degree programs to meet the Ministry of Colleges and Universities benchmark for depth and breadth in degree-level learning. These courses are designed to give students the tools to develop interdisciplinary perspectives that inform their approach to their own discipline, their continued education and their life outside work.

Students are required to take: at least one first year interdisciplinary course (INTS1xxx); two introductory courses in their choice of disciplines outside their main field of study, which may include psychology (PSYC 1000 or PSYC 1001), social science (SOCI 1000), humanities (HUMA 1012), or science (SCEN 1000); one advanced course in a discipline (ex. PSYC3xxx, SOSC3xxx, HUMA3xxx), and; one upper level interdisciplinary course (INTS4xxx). These courses and any remaining non-core course requirements to be selected from the program list.

Graduation Requirements

30 Core Courses
2 Elective Core Courses
2 Non-Core Courses
6 Elective Non-Core Courses
2 Auto Practica
3 Co-op Work Terms

Graduation Eligibility

To graduate from this program, a student must attain a minimum of 60 percent or a letter grade of P (Pass) or S (Satisfactory) in each course in each semester, and have an overall average of 65 percent in core courses and 60% in non-core courses.

Program Tracking

The following reflects the planned course sequence for full-time offerings of the Fall intake of the program. Where more  than one intake is offered  contact the program co-ordinator for the program tracking.

Plan of Study Grid
Semester 1Hours
Core Courses  
AUTM 1002 Concepts of the Automotive Industry 42
AUTM 1003 Introduction to Aftermarket 42
MNGM 1001 Management Principles 42
MRKT 1000 Introduction to Marketing 42
Non-core Course  
INTS 1002 Introduction to Multidisciplinary Research 42
Semester 2
Core Courses  
AUTM 1007 Automotive Technology 42
AUTM 1011 Dealership Management Systems 42
BSNS 1006 Core Business Applications 42
BSNS 1007 Digital Marketing and Social Media 42
ECNM 1000 Microeconomics 42
Semester 3
Core Courses  
ACTG 1000 Introduction to Accounting 42
BSNS 2004 Organizational Behaviour 42
ECNM 1001 Macroeconomics 42
HRMG 2000 Introduction to Human Resource Management 42
MRKT 2000 Automotive Sales Concepts and Applications 42
Semester 4
Core Courses  
ACTG 2002 Management Accounting 42
AUTM 2006 Dealership Sales Management 42
JURI 3000 Business Law for the Automotive Industry 42
MATS 2000 Business Mathematics 42
Auto Practica  
AUTM 1010 Auto Practicum 1 42
Non-Core Course  
INTS 1007 Interdisciplinary Modes of Communication (Non-Core Course) 42
Semester 5
Core Courses  
BSNS 2001 Ethics for Business 42
FINC 3003 Corporate Finance 42
STAS 3000 Introduction to Statistical Analysis 42
Elective Core Course (1 of 2)  
Select 1 course from the available list during registration. 42
Elective Non-core Course  
Select 1 of the following courses: SOCI 1000, HUMA 1012, SCEN 1000 or PSYC 1000. 42
Semester 6
Core Courses  
AUTM 2003 Parts and Service Management 42
BSNS 3000 Entrepreneurship and the Business Plan 42
STAS 3001 Statistical Analysis 42
Auto Practica  
AUTM 2008 Auto Practicum 2 42
Elective Non-Core Courses (2)  
Select 1 of the following courses: SOCI 1000, HUMA 1012, SCEN 1000 or PSYC 1000 42
Select 1 course from the non-core elective list available list during registration. 42
Semester 7
Core Courses  
AUTM 4010 Automotive Commercial Relationships 42
FINC 3004 Dealership Financial Statement Analysis 42
MRKT 3000 Automotive Marketing Management 42
Elective Non-Core Courses (2)  
Select 1 course at the 3000-level from the available list during registration 42
Select 1 course from the available list during registration. 42
Semester 8
Core Courses  
AUTM 4012 Automotive Strategy Capstone 42
BSNS 4005 Business Simulation 42
MNGM 4002 Operations Management 42
Elective Core Course (2 of 2):  
Select 1 course from the available list during registration. 42
Elective Non-Core Course  
Select 1 non-core INTS 4000-level elective from the available list during registration 42
 Total Hours1764
Plan of Study Grid
Co-op Work TermsHours
COOP 1000 Auto Mgmt Degree Work Term 1 (occurs after Semester 2) 560
COOP 2001 Auto Mgmt Degree Work Term 2 (occurs after Semester 3) 560
COOP 3004 Auto Mgmt Degree Work Term 3 (occurs after Semester 6) 560
 Total Hours1680
Elective Core Courses may include:
AUTM 3008DMS System Administration
AUTM 3009Fleet Specialist
AUTM 3010Dealership Technologies
AUTM 4011Advanced Aftermarket Studies
BSNS 1002The Internet Economy
BSNS 2005International Business
BSNS 3002Innovation Leadership
BSNS 4001Service Excellence
BSNS 4003Risk Management
BSNS 4006Dispute Resolution for Leaders
BSNS 4007Change Leadership
ECNM 4000International Economics
ENTP 4000Topics in Entrepreneurship
ENTP 4001Intrapreneurship
ENTP 4002Social Entrepreneurship
MRKT 1001Consumer Behaviour
MNGM 1000Leadership Models and Theories
MNGM 2000Managing E-Business
MNGM 2001Project Management
MNGM 2002Event Planning and Execution
MNGM 2005Introduction to Workplace Training and Development
MNGM 4001Inspiring People for / to Exceptional Performance
MNGM 4006Management Information Systems
MNGM 4007Current Topics in Leadership
MRKT 4000International Marketing
MNGM 2004Loss, Grief and Bereavement in the Workplace

Graduation Window

Students unable to adhere to the program duration of four years (as stated above) may take a maximum of eight years to complete their credential. After this time, students must be re-admitted into the program, and follow the curriculum in place at the time of re-admission.

Disclaimer: The information in this document is correct at the time of publication. Academic content of programs and courses is revised on an ongoing basis to ensure relevance to changing educational objectives and employment market needs. 

Program outlines may be subject to change in response to emerging situations, in order to facilitate student achievement of the learning outcomes required for graduation. Components such as courses, progression, coop work terms, placements, internships and other requirements may be delivered differently than published.

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