Interactive Media Design - Web

Program: IMDW
Credential: Ontario College Diploma, Co-op
Delivery: Full-time
Work Integrated Learning: 1 Co-op Work Term
Length: 4 Semesters, plus 1 work term
Duration: 2 Years
Effective: Fall 2017
Location: Barrie


This program prepares graduates for careers as web designers and developers. Students are instructed in the use of current Web and Internet technologies to create innovative, interactive products for a variety of users, platforms, and devices. They are taught to plan, design, and develop engaging and intuitive user interfaces. Courses cover the use of current technologies including but not limited to HTML, CSS, JavaScript, the Document Object Model (DOM), Application Programming Interfaces (APIs), and a variety of popular scripting frameworks. With a focus on user-centred design, students will apply human interface guidelines, standard-based structures, and web design and development principles to create an accessible, usable, and captivating user experience.

Career Opportunities

Graduates may find employment as designers and/or developers of interactive interfaces for a wide variety of organizations. They may function as internal specialists, or as part of an external team as a contractor or vendor. Such roles require professionals that are well-connected, adaptable, creative, innovative, forward-thinking, and personable team players with strong communication skills. Job titles might include Web Designer, User Experience Designer, Interactive Designer, and User Interface Designer.

Program Learning Outcomes

The graduate has reliably demonstrated the ability to:

  • complete both individual and collaborative interactive media projects effectively for the web;
  • use best practices and tools to design and develop dynamic, rich-media content for the web;
  • contribute to the assessment of the requirements of an interactive media web project;
  • contribute to the development, budgeting, planning and professional presentation of a web-based interactive media project;
  • design a web-based media project (interface, navigation, graphics, text treatment) using current best practice design and development principles, and applying conceptual and theoretical frameworks;
  • build effective and dynamic Web sites and/or mobile applications;
  • identify and analyze ethical and professional issues arising in an online environment;
  • apply research and conceptual skills to propose possible solutions for mobile/multimedia/Web development problems;
  • use creative and critical thinking techniques in the effective design, development and implementation of an interactive web-based;
  • contribute to the assessment of the financial, technical and artistic success of an interactive web-based media project;
  • employ environmentally sustainable practices within the profession;
  • apply basic entrepreneurial strategies to identify and respond to new opportunities.

Practical Experience

Co-operative Education is a mandatory component of all Co-op programs at Georgian College; it has been designed as a process by which students integrate their academic education with work experience related to their programs of study. This integration affects much more than simply earning a salary, including the adjustment to the work environment and the development of professionalism. It also reinforces skills and theory learned during academic semesters, develops professional contacts, job knowledge and career path, improves human relations and communication skills, and promotes personal maturity and financial independence.

Students are requested to register, attend and participate in their scheduled co-operative education classes. These classes are scheduled for all first year students and are expected to be completed in order for students to proceed successfully to their first co-op work experiences. To ensure students are eligible to proceed onto any co-op work experience, students should refer to Promotional Status and Eligibility for Co-op as outlined in the College Calendar. Co-op policies and procedures can be located on our website:

Georgian College follows the Co-operative Education guidelines set out by the Canadian Association for Co-operative Education (CAFCE) and Education at Work Ontario (EWO) by supporting the learning outcomes designed for the program specific graduate profile and curriculum as set out by the Ministry of Advanced Education and Skills Development.

The Program Progression

Fall Intake

  • Sem 1: Fall 2017
  • Sem 2: Winter 2018
  • Work Term 1: Summer 2018
  • Sem 3: Fall 2018
  • Sem 4: Winter 2019

Admission Requirements

OSSD or equivalent with

  • Grade 12 English (C or U)

Mature students, non-secondary school applicants (19 years or older), and home school applicants may also be considered for admission. Eligibility may be met by applicants who have taken equivalent courses, upgrading, completed their GED, and equivalency testing. For complete details refer to:

Applicants who have taken courses from a recognized and accredited post-secondary institution and/or have relevant life/learning experience may also be considered for admission; refer to the Credit Transfer Centre website for details:

Additional Information

To be successful in this program, you are required to have a personal notebook computer (either PC or Mac1) prior to the start of the program that meets or exceeds the following specifications:


  • Intel i3 processor or AMD equivalent
  • 4GB of memory
  • 250GB hard drive


  • Microsoft Windows (current version) or
  • Apple OS X (current version)1


  • Adobe Photoshop2
  • Adobe Illustrator2
  • Adobe Dreamweaver2
  • Adobe Flash2
  • Microsoft Office3
  • Microsoft Visual Studio3

Please note that your existing notebook computer will likely satisfy the above hardware requirements. Contact the Program Co-ordinator if you need further information about these requirements.


Mac users will need to be have Microsoft Windows installed either as a disk partition or using a third-party virtualization software package


All Adobe products are available via a monthly subscription license fee (check for current education pricing)


Microsoft product licenses are provided through an agreement with Microsoft Canada at no additional cost

Graduation Requirements

19 Mandatory Courses
2 Communications Courses
3 General Education Courses
1 Co-op Work Term

Graduation Eligibility

To graduate from this program, the passing weighted average for promotion through each semester, from year to year, and to graduate is 60%. Additionally, a student must attain a minimum of 50% or a letter grade of P (Pass) or S (Satisfactory) in each course in each semester unless otherwise stated on the course outline.


Mandatory Courses
COMP 1002HTML, CSS, and JavaScript Fundamentals
COMP 1006Introduction to Web Programming using PHP
COMP 1030Programming Fundamentals
COMP 1051Digital Design Principles
COMP 1053Information Architecture
COMP 1054Web User Interface Design
COMP 1072Bitmap and Vector Graphics
COMP 1073Client-Side Scripting using JavaScript
COMP 1074Web Usability and Accessibility
COMP 2003Relational Databases
COMP 2081Advanced Web User Interface Design
COMP 2083Web Project Studio
COMP 2084Server-Side Scripting using ASP.NET
COMP 2105Motion Graphics for Interaction
COMP 2106Advanced Server-Side Scripting
COMP 2107Social Media, Search and Analytics
COMP 2112Advanced Client-Side Scripting
COMP 3027User Experience and Interaction Design
MGMT 2008Project Management for IT
Communications Courses
Select 2 courses from the communications list during registration.
General Education Courses
Select 3 courses from the general education list during registration.
Co-op Work Term
COOP 1026Interactive Web Design and Development Work Term

Information contained in College documents respecting programs is correct at the time of publication. Academic content of programs and courses is revised on an ongoing basis to ensure relevance to changing educational objectives and employment market needs. The college reserves the right to add or delete programs, options, courses, timetables or campus locations subject to sufficient enrolment, and the availability of courses.