Research Analyst

Program: RAPP
Credential: Ontario College Graduate Certificate
Delivery: Full-time
Work Integrated Learning: 1 Internship
Length: 3 Semesters
Duration: 1 Year
Effective: Fall 2017, Winter 2018
Location: Barrie


This program equips students with the knowledge, skills, and professionalism necessary to conduct applied research in sectors such as marketing, tourism, media, government, public affairs, education, health, non-profit and social service agencies. The program provides students with hands-on experience and focuses on the entire research process. Students will formulate research questions, develop research designs, collect information from primary and secondary sources, perform data analysis, interpret results, communicate findings, and develop strategic recommendations. Additional features of the program include an emphasis on traditional and emerging qualitative and quantitative methodologies, the use of technology, effective communication processes, and adherence to professional and ethical standards.

Career Opportunities

Career opportunities are available in a variety of public, private and non-profit organizations. Graduates have research skills to seek employment in research for marketing, social planning, media, advertising, tourism, human resources, education, needs assessment, and program evaluation. Employers include market research firms, private corporations, consulting groups, municipal, provincial and federal government agencies, educational institutions, social agencies, and not-for-profit organizations.

Program Learning Outcomes

The graduate has reliably demonstrated the ability to:

  • design, implement, and communicate an applied research project that demonstrates an understanding of the theoretical, conceptual, and operational aspects of the entire research process;
  • adhere to professional and ethical standards, and legislative requirements;
  • use appropriate qualitative, quantitative and hybrid methodologies to design and conduct primary research;
  • use technology to collect and process information, as well as communicate findings;
  • conduct statistical and non-statistical analysis of information, as appropriate;
  • critically interpret and evaluate research findings, and assess their implications within larger organizational decision processes;
  • communicate information in a variety of formats using effective presentation techniques;
  • employ environmentally sustainable practices within the profession;
  • apply basic entrepreneurial strategies to identify and respond to new opportunities.

External Recognition

RAP graduates are exempted from the educational requirements for writing the Certified Marketing Research Professional (CMRP) designation exam. For more information, see “Path 1: Post-Graduate” at the Marketing Research and Intelligence Association’s website:

Credit towards other professional designations also may be possible. These agreements are assessed, revised and updated on a regular basis. Please contact the program coordinator for specific details.

The Program Progression

Fall Intake

  • Sem 1: Fall 2017
  • Sem 2: Winter 2018
  • Sem 3: Summer 2018

Winter Intake

  • Sem 1: Winter 2018
  • Sem 2: Summer 2018
  • Sem 3: Fall 2018

Admission Requirements

Three-year college advanced diploma or university degree, or equivalent. Typical specialties include psychology, sociology, business, marketing, political science, anthropology, history, tourism, communications, education, health, or philosophy.

Selection Process

Applicants will be asked to submit a current resumé and letter of interest to the Program Co-ordinator.

Admission decisions will be based on academic grades, resumé and letter of interest.

Additional Information

Complementary to the learning outcomes, graduates of the Research Analyst Program will have a sense of confidence and competence that enables them to function effectively in a research setting by demonstrating many of the following skills and aptitudes: intellectual curiosity, critical inquiry, problem solving, creativity, initiative, practical experience, negotiation, professionalism, team work and leadership.

Graduation Requirements

12 Mandatory Courses
1 Internship

Graduation Eligibility

To graduate from this program, a student must attain a minimum of 60% or a letter grade of P (Pass) or S (Satisfactory) in each course in each semester. The passing weighted average for promotion through each semester and to graduate is 60%.


Mandatory Courses
RAPP 1000Population and Demography
RAPP 1001Survey Design and Analysis
RAPP 1002Database Management
RAPP 1003Fundamentals of Statistical Analysis
RAPP 1004Research Communication Skills
RAPP 1005Qualitative Research
RAPP 1006Research Seminar
RAPP 1007Advanced Statistical Procedures
RAPP 1008Research Management Skills
RAPP 1009Advanced Methods and Special Projects
RAPP 1010Spreadsheet and Table Management
RAPP 1011New Research Technology
RAPP 1012Research Analyst Internship

Information contained in College documents respecting programs is correct at the time of publication. Academic content of programs and courses is revised on an ongoing basis to ensure relevance to changing educational objectives and employment market needs. The college reserves the right to add or delete programs, options, courses, timetables or campus locations subject to sufficient enrolment, and the availability of courses.