Business - Marketing

Program: BMKT
Credential: Ontario College Diploma, Co-op
Delivery: Full-time
Work Integrated Learning: 2 Co-op Work Terms
Length: 4 Semesters, plus 2 work terms
Duration: 2 Years
Effective: Fall 2017
Location: Barrie


This co-op program introduces students to the various functional aspects of business in general, and marketing more specifically. Graduates are able to apply planning, assessment, analysis, communication, sales, teamwork, research, and design skills to support the marketing activities of an organization. Graduates are also able to participate in the design of an organization's marketing plan and development of a range of marketing strategies, tactics and materials, online and off.

Career Opportunities

Management trainee to division or general manager; area sales to sales management; entry level positions within advertising agencies and market research firms are just a few of the career routes travelled by Business - Marketing graduates. Employers include banks; finance, trust and insurance companies; computer firms; government ministries and agencies; producers of consumer and industrial products; wholesalers; retailers; companies and non-profit organizations.

Program Learning Outcomes

The graduate has reliably demonstrated the ability to:

  • contribute to the development of an integrated marketing communication strategy for marketing products, concepts, goods or services based on an identified target market;
  • contribute to the development of pricing strategies which take into account perceived value, competitive pressures, corporate objectives and cost analysis;
  • contribute to the development of strategies for the efficient and effective distribution of products, concepts, goods and services;
  • determine strategies for developing new and modified products, concepts, goods and services that respond to evolving market needs;
  • analyze the results of marketing activities using criteria related to budgeted sales, costs, profits and other appropriate criteria;
  • contribute to the development of a marketing plan including marketing objectives, marketing mix, marketing strategies, budgetary considerations, and evaluation criteria;
  • develop strategies to establish effective working relationships with clients, customers, consumers, coworkers, supervisors and others; 
  • communicate marketing information persuasively and accurately in oral, written, and graphic formats;
  • analyze the viability of marketing products, concepts, goods or services in an international market or markets;
  • participate in conducting market research to provide information needed to make marketing decisions;
  • develop personal professional development strategies and plans to enhance leadership, management skills, and marketing expertise;
  • participate in the development of a business plan;
  • apply the principles of business ethics and corporate social responsibility;
  • use professional sales techniques to make a sale;
  • adapt to and apply various and changing technologies, systems, and computer applications used in marketing environments;
  • employ environmentally sustainable practices within the profession;
  • apply basic entrepreneurial strategies to identify and respond to new opportunities.

Practical Experience

Co-operative Education is a mandatory component of all Co-op programs at Georgian College; it has been designed as a process by which students integrate their academic education with work experience related to their programs of study. This integration affects much more than simply earning a salary, including the adjustment to the work environment and the development of professionalism. It also reinforces skills and theory learned during academic semesters, develops professional contacts, job knowledge and career path, improves human relations and communication skills, and promotes personal maturity and financial independence.

Students are requested to register, attend and participate in their scheduled co-operative education classes. These classes are scheduled for all first year students and are expected to be completed in order for students to proceed successfully to their first co-op work experiences. To ensure students are eligible to proceed onto any co-op work experience, students should refer to Promotional Status and Eligibility for Co-op as outlined in the College Calendar. Co-op policies and procedures can be located on our website:

Georgian College follows the Co-operative Education guidelines set out by the Canadian Association for Co-operative Education (CAFCE) and Education at Work Ontario (EWO) by supporting the learning outcomes designed for the program specific graduate profile and curriculum as set out by the Ministry of Advanced Education and Skills Development.

The Program Progression

Fall Intake

  • Sem 1: Fall 2017
  • Sem 2: Winter 2018
  • Work Term 1: Summer 2018
  • Sem 3: Fall 2018
  • Sem 4: Winter 2019
  • Work Term 2: Summer 2019


A number of articulation agreements have been negotiated with universities and other institutions across Canada, North America and internationally. These agreements are assessed, revised and updated on a regular basis. Please contact the program co-ordinator for specific details if you are interested in pursuing such an option. Additional information can be found on our website at

Admission Requirements

OSSD or equivalent with

  • Grade 12 English (C or U)
  • any Grade 111 or 12 Mathematics (C, M, or U)

Minimum of 60% in Grade 11 College or University level Mathematics (MBF3C or MCF3M) 

Mature students, non-secondary school applicants (19 years or older), and home school applicants may also be considered for admission. Eligibility may be met by applicants who have taken equivalent courses, upgrading, completed their GED, and equivalency testing. For complete details refer to:

Applicants who have taken courses from a recognized and accredited post-secondary institution and/or have relevant life/learning experience may also be considered for admission; refer to the Credit Transfer Centre website for details:

Additional Information

In order to broaden the program choices, all General, Accounting and Marketing students, whether they are in a two-year or a three-year diploma program, will share a common first semester, with the exception of one course. Students in the General and Accounting streams will take five mandatory courses in the first semester, and will have a choice of which General Education course they wish to take. Marketing students take six mandatory courses. The curriculum for the Marketing first semester is as follows:

ACCT 1000Financial Accounting Principles 1
BUSI 1001Introduction to Organizational Behaviour
COMM Communications Course
MATH 1002Mathematics of Finance
MKTG 1000Introduction to Marketing
COMP 2093Macintosh and Design Basics

Graduation Requirements

17 Mandatory Courses
2 Communications Courses
2 Optional Courses
3 General Education Courses
2 Co-op Work Terms

Graduation Eligibility

To graduate from this program, the passing weighted average for promotion through each semester, from year to year, and to graduate is 60%. Additionally, a student must attain a minimum of 50% or a letter grade of P (Pass) or S (Satisfactory) in each course in each semester unless otherwise stated on the course outline.


Mandatory Courses
ACCT 1000Financial Accounting Principles 1
ADVE 2005Pitching the Campaign
BUSI 1001Introduction to Organizational Behaviour
BUSI 1002Consumer Behaviour
COMP 1003Microcomputer Applications
COMP 2093Macintosh and Design Basics
ECON 1000Microeconomics
ENTR 1002Introduction to Entrepreneurship
MATH 1002Mathematics of Finance
MKTG 1000Introduction to Marketing
MKTG 1001Planning the Marketing Strategy
MKTG 1003Personal Selling
MKTG 1015Marketing Communications
MKTG 2003Marketing Research
MKTG 2012Marketing Management
MKTG 2032Marketing on the Web
MKTG 2033Professional Edge
Communications Courses
Select 2 courses from the communications list during registration.
General Education Courses
Select 3 courses from the general education list during registration.
Optional Courses
Select 2 courses from the available list during registration. Contact the program co-ordinator for further details.
Co-op Work Terms
COOP 1008Business Work Term 1
COOP 2026Business Marketing Work Term 2

Information contained in College documents respecting programs is correct at the time of publication. Academic content of programs and courses is revised on an ongoing basis to ensure relevance to changing educational objectives and employment market needs. The college reserves the right to add or delete programs, options, courses, timetables or campus locations subject to sufficient enrolment, and the availability of courses.