Business - Marketing

Program: BMKN
Credential: Ontario College Diploma
Delivery: Full-time
Length: 4 Semesters
Duration: 2 Years
Effective: Fall 2019, Winter 2020
Location: Barrie

Description

Marketing professionals drive organizational success for corporations and non-profits by translating customer desires into effective strategies. Students learn to assess market opportunities, segment target markets, and create strategies and tactics that help achieve organizational goals. Students build a solid business foundation and develop skills across the spectrum of marketing activity, from research, through strategy development and planning, sales, digital marketing and social media, and persuasive communication across media platforms. Through the busy student-run agency, students work on a wide range of projects they ultimately pitch to the clients for possible implementation. 

Career Opportunities

Entry-level positions for graduates may include marketing coordinator, social media specialist, sales representative, and similar roles within a range of corporate settings, agencies, and non-profit sectors including the arts, education and health, and charitable organizations. Career pathways for marketing professionals may lead to executive-level positions or self-employment in a consulting capacity.

Program Learning Outcomes

The graduate has reliably demonstrated the ability to:

  1. contribute to the development of a marketing plan that will meet the needs or goals of a business or organization;
  2. contribute to the development of an integrated marketing communication plan of a product, concept, good and/or service based on an identified market need or target;
  3. contribute to the development of new and/or modified marketing concepts, products, goods and/or services that respond to market needs;
  4. contribute to the development of strategies for the efficient and effective placement/distribution of a product, good, and/or service to respond to an evolving market;
  5. contribute to the development of strategies related to pricing for a product, good, and/or service;
  6. analyze the viability of a concept, product, good and/or service in local, national or global markets;  
  7. participate in conducting market research to provide information needed to make marketing decisions;
  8. communicate marketing information persuasively and accurately in oral, written, graphic and interactive media formats;
  9. plan, prepare and deliver a sales presentation or pitch to address the needs of a client;
  10. develop strategies with clients, customers, consumers, co-workers, supervisors and others to maintain and grow working relationships;
  11. develop learning and development strategies to enhance professional growth in the field;
  12. apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives;
  13. operate within a framework of organizational policies and practices, when conducting business of the organization;
  14. employ environmentally sustainable practices within the profession;
  15. apply basic entrepreneurial strategies to identify and respond to new opportunities.

 The Program Progression

Fall Intake

  • Sem 1: Fall 2019
  • Sem 2: Winter 2020
  • Sem 3: Fall 2020
  • Sem 4: Winter 2021

Winter Intake

  • Sem 1: Winter 2020
  • Sem 2: Summer 2020
  • Sem 3: Fall 2020
  • Sem 4: Winter 2021

Articulation

A number of articulation agreements have been negotiated with universities and other institutions across Canada, North America and internationally. These agreements are assessed, revised and updated on a regular basis. Please contact the program co-ordinator for specific details if you are interested in pursuing such an option. Additional information can be found on our website at http://www.georgiancollege.ca/admissions/credit-transfer/

Admission Requirements

OSSD or equivalent with

  • Grade 12 English (C or U)
  • any Grade 111 or 12 Mathematics (C, M, or U)

Mature students, non-secondary school applicants (19 years or older), and home school applicants may also be considered for admission. Eligibility may be met by applicants who have taken equivalent courses, upgrading, completed their GED, and equivalency testing. For complete details refer to: www.georgiancollege.ca/admissions/policies-procedures/

Applicants who have taken courses from a recognized and accredited post-secondary institution and/or have relevant life/learning experience may also be considered for admission; refer to the Credit Transfer Centre website for details:
www.georgiancollege.ca/admissions/credit-transfer/

Additional Information

Graduation Requirements

19 Program Courses
2 Communications Courses
3 General Education Courses

Graduation Eligibility

To graduate from this program, the passing weighted average for promotion through each semester, from year to year, and to graduate is 60%. Additionally, a student must attain a minimum of 50% or a letter grade of P (Pass) or S (Satisfactory) in each course in each semester unless otherwise stated on the course outline.

Program Tracking

Plan of Study Grid
Semester 1Hours
Program Courses  
ACCT 1000 Financial Accounting Principles 1 42
ADVE 1007 Advertising Design Basics 42
BUSI 1001 Introduction to Organizational Behaviour 42
MATH 1002 Mathematics of Finance 42
MKTG 1000 Introduction to Marketing 42
Communications Course  
Select 1 course from the communications list during registration. 42
 Hours252
Semester 2
Program Courses  
ADVE 2005 Pitching the Campaign 42
COMP 1003 Microcomputer Applications 42
MKTG 1017 Digital Marketing 42
MKTG 1018 Strategic Marketing Planning 42
MKTG 1019 Introduction to Marketing Research 42
General Education Course  
Select 1 course from the general education list during registration. 42
 Hours252
Semester 3
Program Courses  
ADVE 2001 Integrated Marketing Communications 42
ADVE 2013 Account Management 42
ECON 1000 Microeconomics 42
MKTG 2038 Marketing Performance Management 42
Communications Course  
Select 1 course from the communications list during registration. 42
General Education Course  
Select 1 course from the general education list during registration. 42
 Hours252
Semester 4
Program Courses  
MKTG 1003 Personal Selling 42
MKTG 2033 Professional Edge 42
MKTG 2039 Strategic Marketing Leadership 42
MKTG 2040 Marketing Research Fieldwork 42
MKTG 2041 Applied Digital Marketing 42
General Education Course  
Select 1 course from the general education list during registration. 42
 Hours252
 Total Hours1008

Information contained in College documents respecting programs is correct at the time of publication. Academic content of programs and courses is revised on an ongoing basis to ensure relevance to changing educational objectives and employment market needs. The college reserves the right to add or delete programs, options, courses, timetables or campus locations subject to sufficient enrolment, and the availability of courses.  

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