Automotive Dealership Management
Credential: Ontario College Graduate Certificate
Length: 1 Semester
Duration: 252 Hours
Effective: Fall 2019
This national, results-oriented program focuses on the current issues, trends and technologies in automotive dealership management which are key to remaining competitive in a demanding Canadian market. Participants will learn to synthesize management theory with practical, hands-on learning in a program which strives to produce well-rounded and entrepreneurial managers who can contribute to the overall operational growth and success of the dealership. Some courses provide depth in departmental operations. The majority of courses provide a broader perspective across all departments by teaching the skills needed to manage employees, customers, finances and promote interdepartmental cooperation.
This program is designed to significantly enhance the management and entrepreneurial skills of current or prospective managers in a dealership, and may also be of interest to executives in manufacturing who could benefit from a practical dealership education to be more effective in their dealer interactions.
Program Learning Outcomes
The graduate has reliably demonstrated the ability to:
- develop a comprehensive dealership operations strategy which synthesizes an understanding of theories, current industry issues, available technologies, and Canadian best practices using current and relevant management principles;
- develop leading-edge online and traditional marketing strategies including social media by using current technology with the goal of optimizing the customer experience, improving customer satisfaction and retention, and increasing profitability;
- plan appropriate human resource strategies in order to promote teamwork, build effective leaders, manage performance, and improve employee satisfaction;
- integrate knowledge of legal requirements and ethical standards into all professional business interactions;
- propose strategies to improve the profitability and effectiveness of the parts, service, new and used vehicle departments within a dealership as well as optimize relations between them;
- interpret and evaluate financial and operating reports and propose concrete solutions to improve performance based on current, Canadian industry benchmarks;
- develop a strategic plan designed to integrate an entrepreneurial mindset into growing all departments within a dealership;
- employ environmentally sustainable practices within the industry.
Applicants must meet ONE of the following requirements to be eligible for admission to this program:
- Post-secondary diploma, or degree, or equivalent experience in the automotive industry.
It is expected that participants have access to dealership financial information.
Diploma or degree-level courses cannot be used towards exemptions in this program as those courses are a requirement for admission to the program. Any requests for course exemptions must be based on equivalent courses completed at the Graduate Certificate level.
7 Program Courses
To graduate from this program, a student must attain a minimum of 60% or a letter grade of P (Pass) or S (Satisfactory) in each course in each semester. The passing weighted average for promotion through each semester and to graduate is 60%.
|AUDM 1000||Dealership Management||36|
|AUDM 1001||Dealer Financial Management||36|
|AUDM 1002||Customer Experience||36|
|AUDM 1003||Parts and Accessories Management||36|
|AUDM 1004||Service Management||36|
|AUDM 1005||New and Used Sales Management||36|
|AUDM 1006||Growth and Opportunity Capstone||36|
Information contained in College documents respecting programs is correct at the time of publication. Academic content of programs and courses is revised on an ongoing basis to ensure relevance to changing educational objectives and employment market needs. The college reserves the right to add or delete programs, options, courses, timetables or campus locations subject to sufficient enrolment, and the availability of courses.