Automotive Business

Program: AUBU
Credential: Ontario College Diploma, Co-op
Delivery: Full-time
Work Integrated Learning: 2 Co-op Work Terms
Length: 4 Semesters, plus 2 work terms
Duration: 2 Years
Effective: Fall 2017, Winter 2018
Location: Barrie


The Automotive Business program prepares individuals for professional and essential support positions in the automotive industry sectors such as dealerships and the aftermarket industry. Students are also provided with opportunities to explore possibilities of entrepreneurship within the automotive industry. The program includes introductory business courses and specific automotive courses that explore various facets of the automotive industry. The co-operative work experience is a vital component of the program allowing students to confirm their career choice and to develop a network to establish their career path. Graduates of the program will have the skills, knowledge, and experience to assume a position in a broad range of organizations within the automotive industry.

Career Opportunities

Conducting business in the automotive industry has become more sophisticated which increases demand for multi-skilled personnel. Employment opportunities abound in Dealership Operations including Parts, Sales, Service, Leasing and Financing, as well as in the fast developing Automotive Aftermarket sector. Positions in Dealerships, Aftermarket Businesses, Wholesale, Retail, Finance, and in other automotive related industries are being advertised in Canada's major newspapers, in automotive magazines, and on manufacturer’s websites.

Program Learning Outcomes

The graduate has reliably demonstrated the ability to:

  • describe the historical, current, and future trends in automotive manufacturing and retailing;
  • explain the function and operation of automotive components and related systems;
  • interpret the Canadian regulatory legislation, legal, and ethical practices within the automotive industry;
  • seek out entrepreneurial business opportunities by responding and adapting to ongoing industry changes;
  • develop customer-service strategies to meet the needs of internal and external customers;
  • select marketing strategies and determine their effect on the operation of an organization;
  • apply accounting and financial knowledge to the operation of an organization;
  • support the management of an automotive organization through the implementation of appropriate computer skills and information technology knowledge;
  • analyze the effects of business decisions on the various departments in large and small organizations;
  • develop and implement solutions to effectively address business problems and opportunities;
  • propose strategies for personal and professional development to manage job stress, enhance work performance, and maximize career opportunities;
  • analyze the impact of economic, social, political, and cultural changes on a business;
  • employ environmentally sustainable practices with business careers.

Practical Experience

Co-operative Education is a mandatory component of all Co-op programs at Georgian College; it has been designed as a process by which students integrate their academic education with work experience related to their programs of study. This integration affects much more than simply earning a salary, including the adjustment to the work environment and the development of professionalism. It also reinforces skills and theory learned during academic semesters, develops professional contacts, job knowledge and career path, improves human relations and communication skills, and promotes personal maturity and financial independence.

Students are requested to register, attend and participate in their scheduled co-operative education classes. These classes are scheduled for all first year students and are expected to be completed in order for students to proceed successfully to their first co-op work experiences. To ensure students are eligible to proceed onto any co-op work experience, students should refer to Promotional Status and Eligibility for Co-op as outlined in the College Calendar. Co-op policies and procedures can be located on our website:

Georgian College follows the Co-operative Education guidelines set out by the Canadian Association for Co-operative Education (CAFCE) and Education at Work Ontario (EWO) by supporting the learning outcomes designed for the program specific graduate profile and curriculum as set out by the Ministry of Advanced Education and Skills Development.

The Program Progression

Fall Intake

  • Sem 1: Fall 2017
  • Sem 2: Winter 2018
  • Work Term 1: Summer 2018
  • Sem 3: Fall 2018
  • Work Term 2: Winter 2019
  • Sem 4: Summer 2019

Winter Intake

  • Sem 1: Winter 2018
  • Sem 2: Summer 2018
  • Sem 3: Fall 2018
  • Work Term 1: Winter 2019
  • Sem 4: Summer 2019
  • Work Term 2: Fall 2019


A number of articulation agreements have been negotiated with universities and other institutions across Canada, North America and internationally. These agreements are assessed, revised and updated on a regular basis. Please contact the program co-ordinator for specific details if you are interested in pursuing such an option. Additional information can be found on our website at

Admission Requirements

OSSD or equivalent with

  • Grade 12 English (C or U)
  • any Grade 111 or 12 Mathematics (C, M, or U)

Minimum of 60% in Grade 11 College or University level Mathematics (MBF3C or MCF3M) 

Mature students, non-secondary school applicants (19 years or older), and home school applicants may also be considered for admission. Eligibility may be met by applicants who have taken equivalent courses, upgrading, completed their GED, and equivalency testing. For complete details refer to:

Applicants who have taken courses from a recognized and accredited post-secondary institution and/or have relevant life/learning experience may also be considered for admission; refer to the Credit Transfer Centre website for details:

Graduation Requirements

18 Mandatory Courses
2 Communications Courses
1 Optional Course
3 General Education Courses
2 Co-op Work Terms

Graduation Eligibility

To graduate from this program, the passing weighted average for promotion through each semester, from year to year, and to graduate is 60%. Additionally, a student must attain a minimum of 50% or a letter grade of P (Pass) or S (Satisfactory) in each course in each semester unless otherwise stated on the course outline.


Mandatory Courses
ACCT 1000Financial Accounting Principles 1
AUTO 1000Concepts of the Automotive Industry
AUTO 1001Introduction to Automotive Technology
AUTO 1009Introduction to Fixed Operations
AUTO 2000DMS: Parts and Service
AUTO 2001Automotive Networks
AUTO 2002Introduction to Canadian Automotive Aftermarket
AUTO 2008Dealership Sales Operations
BUSI 1001Introduction to Organizational Behaviour
BUSI 2021Auto Show Planning
COMP 1003Microcomputer Applications
ECON 1000Microeconomics
ECON 2000Macroeconomics
FNCE 2008Dealership Financial Statements
LAWS 1009Automotive Law and Ethics
MATH 1002Mathematics of Finance
MKTG 1000Introduction to Marketing
MKTG 2029Sales and Customer Relationship Management
Communications Courses
Select 2 courses from the communications list during registration.
General Education Courses
Select 3 courses from the general education list during registration.
Co-op Work Terms
COOP 1001Automotive Business Work Term 1
COOP 2005Automotive Business Work Term 2
Optional Courses
Select 1 course from the available list during registration. Program options may include:
ACCT 1001Financial Accounting Principles 2
ADVE 1001Introduction to Advertising
ADVE 1004Advertising
AUTO 2005DMS Showroom Applications
AUTO 2009Aftermarket Operations
BUSI 1002Consumer Behaviour
BUSI 1011Professional Business Practices
BUSI 2024International Experience
COMM 1020Technical Communication
COMP 2067Advanced Computer Applications
ECON 3000Economic Issues
ENVR 2016Transportation Ecology and Energy Systems
FNCE 2000Business Finance
HURM 1000Human Resources Management Foundations
MGMT 1000Retail Management
MGMT 2000Production and Operations Management
MGMT 2001Principles of Management
MGMT 2002Project Management
MGMT 2012Introduction to Project Management
MGMT 3001Managerial Decision Making
MKTG 1001Planning the Marketing Strategy
MKTG 2002Global Marketing
MKTG 2004Introduction to Logistics
MKTG 2036Case Analysis and Presentations
STAT 2000Statistics 1

Information contained in College documents respecting programs is correct at the time of publication. Academic content of programs and courses is revised on an ongoing basis to ensure relevance to changing educational objectives and employment market needs. The college reserves the right to add or delete programs, options, courses, timetables or campus locations subject to sufficient enrolment, and the availability of courses.