Automotive Business

Program: AUBU
Credential: Ontario College Diploma, Co-op
Delivery: Full-time
Work Integrated Learning: 2 Co-op Work Terms
Length: 4 Semesters, plus 2 work terms
Duration: 2 Years
Effective: Fall 2019, Winter 2020
Location: Barrie


In this program, students are prepared for professional and essential support positions in the automotive industry by providing general business and specialized automotive education. Through eight months of co-op work experience and opportunities to network with industry professionals, students explore the automotive industry and learn from industry experts. Upon completion of the program students have the skills, knowledge, and experience to build a career across a broad range of sectors in the automotive industry.

Career Opportunities

The automotive industry is one of the largest industries in Canada and globally, consisting of a variety of sectors: retail (dealerships), manufacturing, distribution, aftermarket, finance, marketing, and media. This program is designed to prepare students for entry-level to mid-level management business positions throughout all sectors of the automotive industry in Canada. Graduates have applied for careers in a variety of business-related professions, in areas such as marketing, sales, operations, customer service, finance, and accounting.

Program Learning Outcomes

The graduate has reliably demonstrated the ability to:

  1. compare the historical and current aspects of the automotive industry to anticipate trends;
  2. describe various automotive products and services;
  3. explain relevant regulatory legislation and ethical practices within the automotive industry;
  4. analyze the impact of economic, social, political, cultural, environmental, and technological changes on a businesses;
  5. employ entrepreneurial strategies to identify and respond to new opportunities;
  6. develop customer-service strategies to meet the needs of internal and external customers;
  7. describe and apply marketing and sales concepts used to support the operations of an organization;
  8. use accounting and financial principles to support the operations of an organization;
  9. explain the role of the human resource function and its impact on an organization;
  10. employ various technologies, systems, and computer applications used in the automotive industry;
  11. discuss the impact of global issues on automotive business opportunities;
  12. develop personal and professional strategies to enhance business relationships and career opportunities;
  13. examine the impact of the auto industry on the natural environment and employ environmentally sustainability practices.

Practical Experience

Co-operative Education is a mandatory component of all Co-op programs at Georgian College; it has been designed as a process by which students integrate their academic education with work experience related to their programs of study. This integration affects much more than simply earning a salary, including the adjustment to the work environment and the development of professionalism. It also reinforces skills and theory learned during academic semesters, develops professional contacts, job knowledge and career path, improves human relations and communication skills, and promotes personal maturity and financial independence.

Students are requested to register, attend and participate in their scheduled co-operative education classes. These classes are scheduled for all first year students and are expected to be completed in order for students to proceed successfully to their first co-op work experiences. To ensure students are eligible to proceed onto any co-op work experience, students should refer to Promotional Status and Eligibility for Co-op as outlined in the College Calendar. Co-op policies and procedures can be located on our website:

Georgian College follows the Co-operative Education guidelines set out by the Canadian Association for Co-operative Education (CAFCE) and Education at Work Ontario (EWO) by supporting the learning outcomes designed for the program specific graduate profile and curriculum as set out by the Ministry of Advanced Education and Skills Development.

The Program Progression

Fall Intake

  • Sem 1: Fall 2019
  • Sem 2: Winter 2020
  • Work Term 1: Summer 2020
  • Sem 3: Fall 2020
  • Work Term 2: Winter 2021
  • Sem 4: Summer 2021

Winter Intake

  • Sem 1: Winter 2020
  • Sem 2: Summer 2020
  • Sem 3: Fall 2020
  • Work Term 1: Winter 2021
  • Sem 4: Summer 2021
  • Work Term 2: Fall 2021


A number of articulation agreements have been negotiated with universities and other institutions across Canada, North America and internationally. These agreements are assessed, revised and updated on a regular basis. Please contact the program co-ordinator for specific details if you are interested in pursuing such an option. Additional information can be found on our website at

Admission Requirements

OSSD or equivalent with

  • Grade 12 English (C or U)
  • any Grade 111 or 12 Mathematics (C, M, or U)

Mature students, non-secondary school applicants (19 years or older), and home school applicants may also be considered for admission. Eligibility may be met by applicants who have taken equivalent courses, upgrading, completed their GED, and equivalency testing. For complete details refer to:

Applicants who have taken courses from a recognized and accredited post-secondary institution and/or have relevant life/learning experience may also be considered for admission; refer to the Credit Transfer Centre website for details:

Graduation Requirements

17 Program Courses
2 Communications Courses
2 Program Option Courses
3 General Education Courses
2 Co-op Work Terms

Graduation Eligibility

To graduate from this program, the passing weighted average for promotion through each semester, from year to year, and to graduate is 60%. Additionally, a student must attain a minimum of 50% or a letter grade of P (Pass) or S (Satisfactory) in each course in each semester unless otherwise stated on the course outline.

Program Tracking 

Plan of Study Grid
Semester 1Hours
Program Courses  
ACCT 1000 Financial Accounting Principles 1 42
AUTO 1000 Concepts of the Automotive Industry 42
AUTO 1001 Introduction to Automotive Technology 42
BUSI 1001 Introduction to Organizational Behaviour 42
MKTG 1000 Introduction to Marketing 42
Communications Course  
Select 1 course from the communications list during registration. 42
Semester 2
Program Courses  
AUTO 1010 Global and Future Trends 42
COMP 1003 Microcomputer Applications 42
MATH 1002 Mathematics of Finance 42
MKTG 1003 Personal Selling 42
Communications Course  
Select 1 course from the communications list during registration. 42
General Education Course  
Select 1 course from the general education list during registration. 42
Semester 3
Program Courses  
AUTO 2002 Introduction to the Canadian Automotive Aftermarket 42
AUTO 2010 Introduction to Fixed Operations with DMS 42
AUTO 2011 Customer Relationship Management and Social Media 42
ECON 1000 Microeconomics 42
HURM 1000 Human Resources Management Foundations 42
General Education Course  
Select 1 course from the general education list during registration. 42
Semester 4
Program Courses  
AUTO 2008 Dealership Sales Operations 42
FNCE 2008 Dealership Financial Statements 42
LAWS 1009 Automotive Law and Ethics 42
General Education Course  
Select 1 course from the general education list during registration. 42
Program Option Courses  
Select 2 courses from the available list during registration. 84
 Total Hours1008
Plan of Study Grid
Co-op Work TermsHours
COOP 1001 Automotive Business Work Term 1 (Fall intake - occurs after Semester 2, Winter Intake - occurs after Semester 3) 560
COOP 2005 Automotive Business Work Term 2 (Fall intake - occurs after Semester 3, Winter intake - occurs after Semester 4) 560
 Total Hours1120
Program Option Courses
Program options may include:
ACCT 1001Financial Accounting Principles 2
ADVE 1001Advertising Design
ADVE 1004Introduction to Advertising
AUTO 2005DMS Showroom Applications
AUTO 2009Aftermarket Operations
BUSI 1002Consumer Behaviour
BUSI 1011Professional Business Practices
BUSI 2024International Experience
COMM 1020Technical Communication
COMP 2067Advanced Computer Applications
ECON 3000Economic Issues
ENTR 1002Introduction to Entrepreneurship
ENTR 1003Entrepreneurship Opportunity Analysis
ENTR 2000Business Planning
ENTR 2006Managing the Family Owned/Operated Business
ENTR 2009Entrepreneurship and Small Business
ENVR 2016Transportation Ecology and Energy Systems
FNCE 2000Business Finance
MGMT 1000Retail Management
MGMT 2000Production and Operations Management
MGMT 2001Principles of Management
MGMT 2002Project Management
MGMT 2012Introduction to Project Management
MGMT 3001Managerial Decision Making
MKTG 1001Planning the Marketing Strategy
MKTG 2002Global Marketing
MKTG 2004Introduction to Logistics
MKTG 2032Marketing on the Web
MKTG 2036Case Analysis and Presentations
STAT 2000Statistics 1

Information contained in College documents respecting programs is correct at the time of publication. Academic content of programs and courses is revised on an ongoing basis to ensure relevance to changing educational objectives and employment market needs. The college reserves the right to add or delete programs, options, courses, timetables or campus locations subject to sufficient enrolment, and the availability of courses.  


Back to Top

use +/- to expand menu options